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Hi I’m Jess! I’m a social media strategist in Charlottesville, Virginia.

I'm a social media strategist living in Charlottesville, VA.

I'm passionate about helping small businesses establish strong relationships within their communities using social media, and believe that it can be a powerful tool for growing a business. 


Building relationships are incredibly important when establishing your brand, and social media can be an effective tool for you to achieve that connection and long-term trust. I've learned that firsthand through my other gigs: personal training, teaching yoga, and running a healthy living site!

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Personal training is originally what brought me here to Charlottesville. Well, my husband moving down here for medical school was one, but securing a job was the other! Prior to moving here, I was a personal trainer and group exercise instructor in Arlington, VA.


After moving to Charlottesville and establishing my personal training/yoga teaching career, something else happened alongside:

I established a healthy living and recipe development site, Hello to Fit.

What started as an online space to share exercises expanded into a (virtual) place where I help people live healthier lives through recipe development and education about finding a balance with exercise and eating. 


Over the years, I've witnessed how big of an impact social media can have on bringing people together, whether it's with the community, people in the healthy living niche, personal training clients, or yoga students.  

I strive to cultivate those long-lasting relationships for my social media clients and their customers!

As a social media strategist, I work with small business owners who find themselves in the following categories: struggle with finding the time to maintain an active and consistent presence, want to establish and feel comfortable executing a social media strategy, and/or have a desire to learn more about the ins and outs of social media.